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Business Entrepreneurship and Innovation BA (Hons)

Develop your entrepreneurial and creative skills and apply them to real-life situations on a course that helps prepare you for the working world.

Overview

Building enterprise is seen as one of the most effective ways to realize individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.

Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.

Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills.  You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.

Key features:

Study a stimulating, challenging and interesting programme, designed to arm you with vital skills and competencies in preparation for life after university.

Practice-focused modules will use SimVenture simulation software.

The work-based, live case study assessment gives you experience of working with real companies as a consultant to enhance your employability skills.

Create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.

Benefit from the expertise of our lecturers, many of whom have worked in business and bring real-world experience into the classroom.

Guest lectures from business experts add real value to your experiential learning.

Placement opportunities with local, national and global companies. Past students have landed roles in purchasing and logistics at Siemens and as a management trainee at Enterprise Rent-A-Car.

Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Course modules
Year 1

Block 1: Entrepreneurship and Innovation Today

Block 2: Fundamentals of Business Theory and Practice

Block 3: Marketing Principles for Entrepreneurship

Block 4: Entrepreneurial Finance

Year 2

Block 1: Creative Branding, Buying & Selling

Block 2: Sustainable Entrepreneurship and Business Ethics

Block 3: Business Analytics and Research Skills

Block 4: Managing Projects and Consulting Live

Year 3

Block 1: Critical Perspectives on Entrepreneurship

Block 2: Business Strategy and Governance

Block 3: Digital Transformation and Entrepreneurship

Block 4: Students choose one of the following:

Venture Creation Project

Dissertation


Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Teaching and assessment
Overview

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.

Assessment is through a varied range of innovative coursework methods (presentations, essays and reports) and usually an exam or test. Examples of coursework include:

A work-based live case study in which you visit and work with a real company as a strategy consultant

Studying different types of leadership and working in groups on different projects where you take it in turns to be the leader of a small team

Assessment is typically weighted as follows in your first year:

Exam: 28%

Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Opportunities and careers
Employers are now looking for graduates who possess the types of enterprising skills and attitudes taught on this course, enabling them to be successful across a range of different environments and contexts.

Recent graduates have gone onto roles such as Business Analyst at Capita, Supply Manager at Cummins, General Management Graduate at Network Rail and Business Process and Design Analyst at Vodafone.

Programme delivery subject to academic approval