This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice. Through specific modules, you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.
You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world.
This allow you to enhance your knowledge of the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.
With that knowledge, you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.
Modules such as the 'Business Ethics and Social Responsibility' will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.
This course is designed with employability at the centre of the curriculum. By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.
Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (from infographics to simulations, TED talks, consultancy reports, and group debates).
The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.
DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.