Business and Marketing BA (Hons)

This degree enables you to understand the fundamental role of businesses in society, and also to develop the necessary skills to succeed in a marketing-focused environment. Graduates will be able to learn a range of specialist areas, from business consultancy to brand management, digital marketing and sales.


This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice. Through specific modules, you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world.

This allow you to enhance your knowledge of the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge, you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the 'Business Ethics and Social Responsibility' will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

Key features

This course is designed with employability at the centre of the curriculum. By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.

Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (from infographics to simulations, TED talks, consultancy reports, and group debates).

The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.

DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Course modules

Year 1

Block 1: Foundations of Global Business in the Digital Age

Block 2: Marketing: Theory and Practice

Block 3: Essential Business Intelligence and Financial Decision Making

Block 4: Entrepreneurship and Business Ventures

Year 2

Block 1: Contemporary Issues in Strategic Marketing

Block 2: Brands and Consumer Behaviour

Block 3: Marketing Practice and Industry Insights

Block 4: Business Ethics and Social Responsibility

Year 3

Block 1: Marketing, Society and Global Impact

Block 2: Choose one from the below:

Digital Marketing for Business Managers

Crisis and Business Continuity Management

Block 3: Choose one from the below:

Managing Customer Relationships

Creative Leadership and Business Thinking

Block 4: Choose one from the below:

Marketing Consultancy Project

Marketing Dissertation

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Teaching and assessment

Teaching and assessment

A mixture of large group sessions, tutorials, on line resources and formative assessments are used. Students are given feedback throughout the course to develop and improve their technical knowledge, skills and understanding.

Emphasis is placed on the application of technical understanding to case based and impact focused scenarios through the use of assessments.

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.


Chartered Institute of Marketing (CIM) Accredited Study Centre

Institute of Direct Marketing (IDM) Key Educational Partner

Programme modules are aimed to map to certain CIM professional qualifications. This means that when students successfully complete the programme they are exempt from certain modules of CIM qualifications. Possible exemptions are subject to approval from the professional bodies.

Opportunities and careers

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Students can set up their own business as the programme offers a good foundation. 

Programme delivery subject to academic approval