De Montfort University Cambodia (DMUC) successfully hosted the masterclass “Catching the Growth Wave in Emerging Countries” on 12 February 2026, welcoming more than 50 attendees, including high-profile professionals from diverse industries alongside ambitious students eager to expand their global business perspectives. The event brought together a dynamic audience of business leaders, entrepreneurs, and future professionals, creating a vibrant environment for knowledge exchange and strategic discussion.
Led by Dr. Claude Chailan — Professor of Corporate Strategy and International Business with extensive international leadership experience — the session explored key growth trends shaping emerging economies and the strategic approaches organisations can adopt to capture new opportunities. Drawing on his executive background with global brands such as L’Oréal, Danone, and Sara Lee, Dr. Chailan shared real-world insights that bridged academic theory with practical business application, offering valuable perspectives on navigating global market challenges and driving sustainable growth.
The masterclass concluded with engaging discussions and networking opportunities, reinforcing DMUC’s commitment to delivering industry-relevant learning experiences and fostering global business awareness in Cambodia. As the first British university campus in the country, DMUC continues to connect students and professionals with international expertise through impactful events that inspire innovation, strategic thinking, and career development in an increasingly interconnected world.
